Have A Distribution Plan For Your Video
You've made your video, now what? Mike Axinn, co-founder and CEO of 121Box, addressed the importance of establishing a distribution plan for your online videos.
You can watch the full clip from our November panel on online video and social media integration, below.
Mike encourages people to think of online video in the same way you'd think of a film studio. He says, "a film studio is not going to put a lot of money into a movie without having a distribution plan...they're going to spend 100 million on a movie, they're going to spend 100 million on distribution." People should not just upload a video to YouTube and hope it goes viral. If you want them to be successful, it's important to "put together a conscious distribution plan."