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Have A Distribution Plan For Your Video

You've made your video, now what? Mike Axinn, co-founder and CEO of 121Box, addressed the importance of establishing a distribution plan for your online videos.

You can watch the full clip from our November panel on online video and social media integration, below.

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Mike encourages people to think of online video in the same way you'd think of a film studio. He says, "a film studio is not going to put a lot of money into a movie without having a distribution plan...they're going to spend 100 million on a movie, they're going to spend 100 million on distribution." People should not just upload a video to YouTube and hope it goes viral. If you want them to be successful, it's important to "put together a conscious distribution plan."

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