When It Comes to Video, Context is Everything

At One to One Box, we create video-based media to educate and ensure awareness around issues that matter. As good as a video might be, unless it’s the right thing at the right time with the right amount of the right information it’s the wrong way to spend your money. In order to better address these challenges, we need to pay more attention to the context in which our videos are deployed.

mike axinn

Mike Axinn, Founder/Executive Producer
As a digital content professional with a successful career as an innovator in video, technology, Web content and motion picture audio, Mike has done groundbreaking work on behalf of such companies as Nokia, Genentech, Salesforce, Google, Facebook, LucasFilm, 20th Century Fox, Energy Recovery, and the California Health Department. He also brings expertise as a teacher, a writer and the creator of educational media for business, non-profit, government and educational institutions. Prior to founding One to One Box, Mike worked as a sound editor on over three-dozen feature films, including Star Wars, Moulin Rouge, Titanic and The English Patient, both of which won the Academy Award for Best Sound and Best Picture. He was nominated for a Motion Picture Sound Editors Golden Reel Award for his work on Moulin Rouge. Mike is a nationally-ranked runner and teaches undergraduate and graduate courses in sound design and motion picture audio.


Roddy Blelloch, Director of Photography/Producer
Roddy is a director and cinematographer of documentary and corporate videos. A graduate of the Center for Latin American Studies at the University of California at Berkeley, his documentary work about the PLO, US immigration, Blues musicians and the San Francisco Symphony has appeared on the BBC, PBS and many other channels. He has also lensed videos for Genentech, Dolby Labs, Adobe and Davidoff to name a few.

greg stidham

Greg Stidham, Production Sound Mixer
In addition to being a pleasure to work with, Greg brings amazing dedication, fancy gear and professional expertise to the recording of sound for our videos. Working in the production environment since 1996, Greg often works worldwide for a wide range of clients including – ABC, FOX, House Hunters International, PBS, NPR, Citrix, NFL, Al Jazeera America and Cal Berkeley.

andrew bland

Andrew Bland, Videographer
A born-and-raised San Franciscan, Andrew has worked in the film and video industry for nearly ten years. Having worked on a variety of feature films and TV shows, he has since settled into the world of internet video production, focusing primarily on shooting and editing. Andrew offers tremendous versatility in his work for One to One Box, with a wonderful low key style as a cameraman and strong abilities as an editor. When he isn't working he can often be found diving, fishing, or kayaking somewhere along the California coast.

zahra axinn

Zahra Axinn, Video Editor/Blogger
Zahra earned her bachelor's degree in English Literature and Theater & Performance Studies from Stanford University. Her professional experience includes theatrical productions, non-profit event planning, and a range of publications as writer and blogger. Her continued interest in the progression of narrative and storytelling informs her work as a video editor for One to One Box. She's currently working on an MFA in Creative Writing from California College of the Arts.

Integrated Educational Video Media