Using Video to Get Your Message Across
Businesses are increasingly turning to video to market their services. But many still struggle to get the most from it.
Video has the unique potential to create an immediate connection to anyone anywhere any time. It can bestow credibility upon a previously unknown brand and transform the fortunes of an aspiring entrepreneur at the stroke of an upload button.
The trick is to know which style of video best suits your goals.
A concept video can be effective in reaching a broad audience with panache, humor and top-notch production values. But it works best when the concept truly underscores your mission and not something you'd like it to be.
If your company has a great story to tell, a docu-style overview can create a bond with customers that's deeper and more enduring than marketing copy.
Video captures the authenticity of individuals and sheds light on innovation. But because so much great work happens behind the scenes, your customers may never find out about it.
One to One Box has numerous examples of all these styles of videos, created on behalf of some of the most successful companies in the world.