Video on LinkedIn
The idea is so basic and obvious, I barely need to blog about it. Just repeat after me, "Video on LinkedIn, Video on LinkedIn, Video on LinkedIn," like a mantra. It really works! Since I started saying this, LinkedIn has made it simpler for individuals to add video to their profiles. Uploads are limited to 100mb and do not include actual video files, but you can now embed a video in your LinkedIn profile from YouTube or Vimeo.*
So let’s talk about how this can work for you. Just imagine, someone opens your LinkedIn profile and instead of a photo in the upper left, it’s a video. They click and get a 60-second clip that demonstrates in no uncertain terms that you are the one to get the job done.
You support this with your experience, education and recommendations, but it’s the video that leaves the indelible impression. You have a huge advantage over your competition at first because no one else is using video, but even when it becomes the standard on LinkedIn (and it will) your advantage is derived from video's unique ability to convey what makes you great!
* Note: LinkedIn does not yet allow the video to be placed where the photo is now (it goes just below your summary) but don’t worry, I’ve mentioned this to them and I’m already starting to chant it, so it will be there soon.