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White Paper Intro

Okay, so maybe it's not white papers you're dreaming of this week, but you've got some downtime coming up, so why not curl up with our very informative white paper, and get the jump on 2104.

9 ESSENTIALS OF A SUCCESSFUL MARKETING VIDEO

This article outlines nine essentials to enable marketers and organizations to succeed in creating videos that connect with audiences and justify video’s central position in an overall marketing strategy.

There may be no better medium than video to market your business, but for many marketers, this still feels like a risky proposition. A great video engages your audience and conveys your essential selling points, but it’s risky when you go in with anything less than a complete understanding of the essentials that underscore video’s role as part of a successful marketing strategy.

As video professionals we are paid to consistently deliver great videos, and the best outcomes occur when there is a close collaboration between the video producer and the entrepreneur or marketing lead. Our videos are nearly always more successful when the client is an active participant in planning, production, post-production and distribution of the video, especially when they understand what’s required for success in the video marketing arena.

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