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Up at Dawn

Written by Mike Axinn.

This year has been full of so many exciting adventures and we have been so blessed to do inspiring work on behalf of so many great companies. We welcome and appreciate every opportunity to use video to deliver your message in the most powerful way possible. Today we spotlight an up-and-coming company that is truly passionate about their product.

La Terra Fina offers a tantalizing selection of all natural, gourmet quiches and dips. They have a strong focus on the quality of the ingredients that goes into their products. The company is looking to bring out more products some new organic items in the coming year! We are working with them on a five-part video series that features a company overview, a music montage, and product demos.

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For their videos, we have used a cost-effective approach of doing a single-day shoot then using the pieces to construct videos that focus on brand strategy, marketing, employees, customers and products. As filmmakers, we are well aware of the virtues of a large shooting ratio. 20-1, 50-1, or even 200-1, are not uncommon as ratios of footage shot to footage used. But web video offers the opportunity to be more effective with our time, and while we still end up shooting much more than we use, our “whole animal approach” finds additional uses for interview, b roll, product demo and process footage to bring down our cost-per-video by as much as 75%.

Our day at La Terra Fina began at the crack of dawn, with one camera capturing a time-lapse of the sun rising over their plant, while another followed the hard-working “Terra Fineans” through the different aspects that go in to making their products and what makes their company unique.

We interviewed employees, directed food demos (and even participated in some, yum!), and brought this huge compilation of footage back to our studio to tag, review, and edit. With so many different videos to come from this footage, organization is critical, but the results have been very rewarding. Our “whole animal” approach allows us to use valuable footage that would normally be left on the cutting room floor.   

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Each project brings different faces and personalities to the mix. I have thoroughly enjoyed working with Brand Development Director Stephanie Robbins and President Peter Molloy while producing this video series. There is definitely a strong bond and passion in this company. They believe in their product and care deeply about the people they work with.

One of the things we love best about working with different types of companies is the way each tests our abilities and expands our expertise. We relish the opportunity to learn industry jargon, share company goals, and become part of the team as we help them in their effort to bring good things to the world.  

Fast Times at One to One Box

Written by Mike Axinn.

It’s been a busy few months for One to One Box. Our collaborations with new and existing clients have expanded the limits of our expertise and provided opportunities to explore new ways to bring video to online audiences! In the coming weeks, we’ll be sharing more about our work with our terrific clients, but here is a little preview.  

La Terra Fina is a remarkable company that produces an enticing array of fresh food products. Our 5-part series for them includes a company overview, a music montage, and product demos all done from a single-day shoot, embracing our “whole animal” approach, which makes the video process more cost-effective by using valuable footage that might otherwise be left on the cutting room floor.

one to one box

The food (and wine) theme continues in our work on three other projects: a co-producing/editing collaboration with Lee Doyle of Credible Communications to showcase the remarkable work being done by CUESA (Center for Urban Education about Sustainable Agriculture) and their Foodwise Kids program to educate children about sustainable food. See above.

We also traveled to Italy to shoot planting and harvest for Poggio La Noce, which makes a remarkable wine called Gigio from the Sangiovese grape and an olive oil noted for its freshness and pungency. A bit closer to our Bay Area home is our ongoing project for Nopa Restaurant’s Nopalize.com web site, where we’re advising on workflow and creating video content. Stephen Satterfield, a passionate food and wine expert and former floor manager at Nopa, created Nopalize to expand the Nopa community and promote source-to-table food values through the Seasons event series. 

Another favorite client is Bonfire Communications, who recently challenged us to expand our expertise from live-action to motion graphics with a new company overview that celebrates their acquisition by the New York-based global branding firm, Lippincott, called “Why We Did What We Did.” We also produced a very cool behind-the-scenes look at the folks who make Bonfire tick, as an introduction to their new Lippincott colleagues, featuring interviews with the entire Bonfire team.

We are currently working on five different videos for Energy Recovery, who made their name as a pioneer in recycling energy from the fluid flow processes. You can see some of our work for them here.  

And finally, one of our personal favorite projects right now is the 15-minute training video we’re working on for BIA for Autism. Done in a similar style to our award-winning collaboration with Runyon, Saltzman & Einhorn and Digital Workshop on a video for Calfresh in 2013, the video will include footage of BIA staff working closely with families with children who have been diagnosed with autism.

As we continue to grow and meet new challenges on behalf of our wonderful list of clients, we are grateful and humbled by the trust they’ve put in us to share their stories. Stay tuned.

Integrated Educational Video Media