“For here or to go?”

We’ve become a society of fast food and fast information. We want lots of content, and we want it now. And thanks to mobile devices, we have it.

According to Pew Research Center, one in three American adults now own a tablet. In fact, half of adults ages 35 to 44 own an iPad, a Samsung Galaxy, a Microsoft Surface or a similar device. Naturally, this not only means big business for Apple and the other device manufacturers, but for content creators and messaging.

Even though smartphones and tablets are both mobile platforms for digital video, users tend to use them differently. Phones are often used outside of the home for short videos, often referred to as “content snacking.” Tablets, on the other hand, are primarily used inside the home with a WiFi connection for “content meals” like TV shows and movies. Of course this does not mean that people don’t watch the latest Hollywood flicks on their iPhones or 30-second ESPN highlights on their Galaxys. It’s just a study of broad usage.

Not coincidentally, digital video usage is rapidly growing. In a recent study, Adobe found that digital video consumption grew by 30 percent from Q4 2011 to Q4 2012. In fact, it grew by an impressive 13 percent just from 2012’s Q3 to Q4. Additionally, the software behemoth recognized that mobile video views, both on smartphones and tablets, tripled over that time period. -- In other words, we really like watching videos on our mobile devices.

Now if you’re considering a video to tell your story, should you be thinking about which type of platform you’d like your product to viewed on? Probably not. If you upload your content to a massive service like YouTube or Vimeo, the device it’s viewed on is pretty much out of your hands. But something that is within your control is the quality of product. A good video with a clear message will resonate whether it’s viewed on a PC, a tablet or a smartphone. -- And that’s just a little food for thought.